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The call script

For phone-lane prospects. The goal is never to sell on the phone — it's to get a yes to a text. The website does the selling; you're just delivering the link with a human voice. 90 seconds, smiling, 9am–5pm.

The opener

"Hi, is this the owner of [Business]? ... Hi! My name's Dana — my husband and I run a small web studio here in San Clemente called Outpost. Real quick, the reason I'm calling: he came across your Google reviews — [N] reviews, [rating] stars, seriously impressive — and he already built you a website. It's live right now. Can I text you the link at this number? That's the whole call."
Then stop talking. The pause is the close. Nine out of ten "sure"s happen right here.

If yes (the win)

"Perfect, texting you right now. Zero pressure — if you love it, it's $497 once and it's yours forever. If not, ignore me and it disappears in a week. Thanks for the ten seconds!"
Send the text within 2 minutes while you're still fresh in their mind. Then log it: tap the card, note "texted [date]".

The upgrade close — if they're chatty

"Actually — are you near a computer right now? It takes 30 seconds to look at. ... Ready? It's previews.outpostandco.com/[their-slug]."
Then be quiet and let them scroll. They're looking at their own reviews on their own website. If they like it: "The buy button's right on the page — $497 and it's live on your own address by tomorrow." A sale that happens while you're on the phone beats any follow-up. Only go here if they're engaged — never push a hurried person past the text.

If voicemail

"Hi [First name if you have it] — Dana from Outpost, we're a husband-and-wife web studio in San Clemente. My husband saw your [N] five-star reviews and built your business a website — already done, already live. I'll text the link to this number. If you like it, it's yours. Either way, congrats on those reviews. Bye!"
Then text the link anyway. Voicemail + text beats either alone.

Quick answers

"We already have a website."
"You do — and honestly this one's built to be the modern version of it. Same business, your reviews front and center, looks great on a phone. Worth a 20-second look, can I text it?"
"How much?"
"$497 once. You own it — domain, design, everything. No monthly anything unless you want us to handle updates later."
"Is this a scam?"
"Ha — fair question. We're outpostandco.com, husband and wife in San Clemente, money-back guarantee in writing. Google us while I'm on the phone, I'll wait."
"Not interested."
"Totally fine. Mind if I text the link anyway so you can peek whenever? ... Have a great one." (If a hard no: "No worries — have a great day." Log it, skip the card, move on. Never argue.)
"How'd you get my number?"
"Right off your Google Business listing — same place all your customers find you."